Welcome to this week’s Fixed Ops Feature!
Many customers today believe that getting their vehicles serviced at a dealership is expensive. The reason this perception exists is that most dealerships do not have clear and transparent pricing on their website.
Instead, your dealership’s website should focus on your most common services like oil change, tires, and batteries, as well as some of those late ownership services like transmission engines and breaks.
Most customers today already know it’s better to get their vehicles serviced at a dealership, but by providing clear and transparent pricing on the services you offer, that will help do customers not only realize that you are competitive, but in many times cheaper than the independence.
Tell me what you think. Send me an email and let me know your pricing strategy when it comes to servicing at your dealership.