Why Service With Us – Fixed Ops Feature
For years dealerships have focused their sales message on “Why Buy With Us?” the goal has always been to separate yourself from your competition. Today we must do that same strategy when it comes [...]
Content Is King – Fixed Ops Feature
Today’s Fixed Ops Feature is titled: Content is King. Franchise car dealership websites have, on average less than 10% of their website content covering service, maintenance, and repair. [...]
Sales To Service To Sales – Fixed Ops Feature
Do you have a process when it comes to sales introducing your customer to the Service Department? This is important because customers who are introduced to the Service Department are 2x more [...]
Location, Location, Location – Fixed Ops Feature
70% of all service visits are within 10 miles. Almost 40% are within 5 miles. What is your dealership doing to capitalize on this opportunity? • Early bird appointments • Weekend scheduling • [...]
Clear and Transparent Service Pricing – Fixed Ops Feature
Welcome to this week’s Fixed Ops Feature! Many customers today believe that getting their vehicles serviced at a dealership is expensive. The reason this perception exists is that most [...]
